FREE E-GUIDE
A marketing leader's guide through six machine learning solutions
Marketing is expected to provide the biggest ROI of all AI and analytics investments, with McKinsey predicting a total gain of between $1.4 and 2.6 trillion. Mastering new technology to reap these potential gains becomes a challenge, particularly when marketers are reluctant to move away from existing tools. This guide provides an overview of six common marketing activities that can be vastly improved by applying data science. The crux is that these solutions can all be embedded into existing systems or used alongside existing tools.
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